Learning to market what the L&D team offers has become an increasingly important part of corporate learning activities. L&D teams are interested in this because marketing is seen as a way of helping build awareness of, and engagement... Read more >
Thought leadership content is having a huge impact on corporate buyers. The 2020 B2B Thought Leadership Impact Study, published by Edelman and LinkedIn, shows that for 89% of executives, thought leadership is enhancing their perceptions of a brand.... Read more >
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