How an editorial approach can benefit L&D

  Learning to market what the L&D team offers has become an increasingly important part of corporate learning activities. L&D teams are interested in this because marketing is seen as a way of helping build awareness of, and engagement...
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Thought leadership content: good for brand perception and sales

  Thought leadership content is having a huge impact on corporate buyers. The 2020 B2B Thought Leadership Impact Study, published by Edelman and LinkedIn, shows that for 89% of executives, thought leadership is enhancing their perceptions of a brand....
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Check and think before you share – why we need better info literacy

Our recent Content&Comms coffee mornings sparked some really interesting conversations around how brands can communicate through the Covid-19 pandemic and beyond. In our final discussion we talked about how to get your message across when there is so much...
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Insights Media’s Martin Couzins writes book on webinars for learning

We are delighted to announce the launch of The little book of Webinars, written by Insights Media’s Head of Insights, Martin Couzins, and produced by the Charity Learning Consortium. Martin has been facilitating webinars since 2012 and, as a...
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Brand sniff test for Learning Systems Specialists

  We have just carried out a sniff test on the brands included in Fosway Group’s new categorization of Learning Systems Specialists (see image below). We did this to see if the brands are clearly communicating their specialisms.  ...
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Content and communications through Covid-19: supplier tips and creating content on the fly

  In our most recent Content&Comms Coffee session we discussed the best ways for learning suppliers to approach L&D prospects during Covid-19 and how L&D teams can create content on the fly. Our sessions bring together learning suppliers and...
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Content and communications through Covid-19

The Covid-19 pandemic is unprecedented. That means we have never experienced anything like it before. There are no rules or best practice guidelines on how brands should respond and how they should communicate with their customers. That’s why we...
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Content&Comms Coffee for learning brands

  UPDATE: We have added some more dates. These sessions will run weekly at 11.00hrs BST. The next session will be on Thursday 23 April. To register your place, click here. If you would like to discuss a specific...
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Tips on working from home when the kids are off school

Our head of content, Roisin Woolnough, reflects on many years’ experience of working from home and provides some tips on staying productive when the kids are at home too. So, all of a sudden, millions of people are working...
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Our work in the first quarter of 2020 

  Here at Insights Media we provide a range of different content and communication-related services. Communicating this range can be a challenge but one way to do it is to share examples of what we have been working on....
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