Time to focus on communicating value

  The last few months have pushed organisations into crisis management mode as they cope with new ways of working and business survival. And for many, that’s where they still are. For vendors in the learning sector, that has...
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Keep asking good questions, L&D. And keep collecting data

  Last week I co-facilitated a webinar with Gent Ahmetaj, exploring learning and development’s role in helping managers support virtual learning. The idea for the event came out of a piece I had previously written on the same subject....
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Curation in learning – what approaches are L&D teams taking?

  Curated content has been the second most successful type of learning content through the covid-19 pandemic lockdown, according to research from Fosway Group. Could curation – a much talked about approach in learning – finally have come of...
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How an editorial approach can benefit L&D

  Learning to market what the L&D team offers has become an increasingly important part of corporate learning activities. L&D teams are interested in this because marketing is seen as a way of helping build awareness of, and engagement...
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Thought leadership content: good for brand perception and sales

  Thought leadership content is having a huge impact on corporate buyers. The 2020 B2B Thought Leadership Impact Study, published by Edelman and LinkedIn, shows that for 89% of executives, thought leadership is enhancing their perceptions of a brand....
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Check and think before you share – why we need better info literacy

Our recent Content&Comms coffee mornings sparked some really interesting conversations around how brands can communicate through the Covid-19 pandemic and beyond. In our final discussion we talked about how to get your message across when there is so much...
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Insights Media’s Martin Couzins writes book on webinars for learning

We are delighted to announce the launch of The little book of Webinars, written by Insights Media’s Head of Insights, Martin Couzins, and produced by the Charity Learning Consortium. Martin has been facilitating webinars since 2012 and, as a...
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Brand sniff test for Learning Systems Specialists

  We have just carried out a sniff test on the brands included in Fosway Group’s new categorization of Learning Systems Specialists (see image below). We did this to see if the brands are clearly communicating their specialisms.  ...
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Content and communications through Covid-19: supplier tips and creating content on the fly

  In our most recent Content&Comms Coffee session we discussed the best ways for learning suppliers to approach L&D prospects during Covid-19 and how L&D teams can create content on the fly. Our sessions bring together learning suppliers and...
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Content and communications through Covid-19

The Covid-19 pandemic is unprecedented. That means we have never experienced anything like it before. There are no rules or best practice guidelines on how brands should respond and how they should communicate with their customers. That’s why we...
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