Improving the buying process in corporate learning – our latest column for Training Journal

Martin’s latest column for Training Journal looks at whether there is a better way for corporate learning buyers and vendors to do business. It is prompted by the ongoing challenges of trying to navigate a noisy and competitive market....
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Insights Media launches Research Roundup series for corporate learning

Specialist L&D content agency Insights Media has launched its new Research Roundup service for learning teams. Every quarter, Insights Media will focus on an important learning topic and identify between four and six relevant pieces of research, pulling out...
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L&D’s wicked problem and how AI can help

No this wasn’t the title of the opening keynote at this year’s World of Learning Conference, but it was the focus of Dr Philippa Hardman‘s talk. After giving a brief history of artificial intelligence, Hardman, a researcher into learning and...
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The case study sniff test

We have previously carried out sniff tests ahead of industry events to get a sense of what visitors might expect from exhibition stands and what learning suppliers are saying about themselves. With World of Learning starting on Monday 9...
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Demonstrating value through thought leadership content

According to Statista, 50% of marketers expect to increase their content marketing budget this year. So, as a marketer in L&D, HR or talent, how are you going to get more bang for your buck, especially in these economically...
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Content preferences – what business to business buyers want from your brand

Business to business buyers want less sales messages and more research-backed content, according to the 2022 Content Preferences Survey Report. The research, carried out by On24 and Demand Gen report, surveyed 174 B2B executives to find out about their...
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What’s working in B2B content marketing?

Creating brand awareness, building and growing credibility and trust and educating their audience. These are the top three ways content is helping marketers achieve their business goals, according to the Content Marketing Institute’s (CMI) latest report. For more than...
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What’s current research saying about education and skills?

What is the purpose of education today? Is it to develop people into well-rounded human beings or into efficient workers? Most (68%) of the 551 SME senior decision makers polled in a recent survey said the former – that...
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Research reading list for L&D professionals – from hybrid work to skills and beyond

  At Insights Media we spend a lot of time exploring research that’s related to corporate learning and workplace performance. We use this to undepin our client work, to power some of what we do at LearnPatch and to...
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“Invisible L&D”? It’s time to be seen

  A quarter of business leaders say their L&D function regularly communicates with senior leaders to set goals, request feedback and report performance. This is according to new research from Emerald Works entitled Same team, different sides?, which explores...
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