Content and communications through Covid-19

The Covid-19 pandemic is unprecedented. That means we have never experienced anything like it before. There are no rules or best practice guidelines on how brands should respond and how they should communicate with their customers. That’s why we...
Read more >

Content&Comms Coffee for learning brands

  UPDATE: We have added some more dates. These sessions will run weekly at 11.00hrs BST. The next session will be on Thursday 23 April. To register your place, click here. If you would like to discuss a specific...
Read more >

Tips on working from home when the kids are off school

Our head of content, Roisin Woolnough, reflects on many years’ experience of working from home and provides some tips on staying productive when the kids are at home too. So, all of a sudden, millions of people are working...
Read more >

Our work in the first quarter of 2020 

  Here at Insights Media we provide a range of different content and communication-related services. Communicating this range can be a challenge but one way to do it is to share examples of what we have been working on....
Read more >

How do you expand your professional knowledge?

Recent research from the Institute of Leadership & Management shows that the number one goal for respondents (2,141 members and non-members) is expanding their professional knowledge. That’s not surprising considering that the way we work, and the way work...
Read more >

What we can learn from Philip Pullman’s storytelling

  Our Head of Content Roisin Woolnough celebrates National Storytelling Week with a look at Philip Pullman’s Daemon Voices and the correlations between being a storyteller of fiction and being a storyteller of more factual material. I wonder how...
Read more >

A case study is a story so tell it like one

  A case study is a story. It’s a story about how your organisation helped another organisation overcome a business challenge and become a better business as a result. But – and this is a very big but –...
Read more >

Break out of the bubble

  If the academic community wants to influence online conversations about R&D then the first thing it must do is get where the action is. Join those online conversations. Start new ones up. Create some noise around interesting research...
Read more >

Survey: What I’d like to see from vendors at Learning Technologies 2020

  In corporate learning, technology is driving change in the way learning activities and content are designed, delivered and evaluated. This is reflected in the growth of the Learning Technologies Exhibition and Conference which is held annually in London...
Read more >

The brand relevance sniff test

  As a part of our marketing accelerator impact assessment we carry out what we call the brand relevance sniff test. For this we spend 30 seconds looking at a brand’s website to see if we can understand what...
Read more >