Research needs to be more accessible and interactive. An interview with Professor Joe Smith

Next in our series on how research is communicated, Insights Media head of content Roisin Woolnough, interviews professor Joe smith, director of the Royal Geographical Society.   Conversation. Noun: a talk, especially an informal one, between two or more...
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The challenges of liberating academic research

  Continuing our series on how research is communicated, Insights Media head of content Roisin Woolnough, looks at why academic research fails to reach a broader audience.  Mike Morrison recently spent six months working with an academic whose research...
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Why being better informed in the learning industry is a challenge

The tweet pictured below sparked an interesting conversation about the credibility of information, products and services that are available at corporate learning conferences and exhibitions.   Should conference speakers call out myths that are the basis for products and...
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Overcoming the challenges of communicating climate science

  In the first of a series of articles looking at how academics communicate their research, Insights Media head of content, Roisin Woolnough, talks to Dr Mike S. Schäfer, professor of science communication at Zurich University, about the challenges...
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Learning teams should consider a customer education strategy ahead of marketing

This recent tweet from Nick Shackleton-Jones serves as a reminder that marketing is not the answer to overcoming the learning and development and performance issues facing organisations. It’s sometimes said that training has a lot to learn from marketing,...
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Learning tech marketing: the curse of features

I spent a day at this week’s World of Learning conference in Birmingham. Wandering around the exhibition floor, I was struck, as I am at most learning conferences, by the different ways in which suppliers try to attract the...
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Optimising learning through periods of change – insights from Gallup research

How to navigate changing workforce needs at a time of rapid technological disruption across many industries. That is the focus of the fourth and latest issue of the management consultancy company Gallup’s digital publication The Real Future of Work....
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Why credibility matters

Boring, predictable, repetitive and lacking in credibility – nobody wants to read content like that and nobody wants to be pushing out content like that. But it is precisely what a lot of people think about branded content, according...
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7 tips on how to write a good article

“One day I will find the right words, and they will be simple.” That’s a quote from Jack Kerouac’s book, The Dharma Bums. It’s also a pretty good approach to writing an article, although you can rarely afford to...
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11 questions to help shape your content strategy

All market sectors are awash with content from suppliers, which makes it hard to stand out. So what is the best approach to ensure your content is helping your business grow? Our conversations with clients start with the basics...
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