Download our study on thought leadership content 101: what, why and how

Insights Media’s head of content Roisin Woolnough has reviewed research into the effectiveness of thought leadership for brands. The findings make the case for creating this type of content to help make your brand more distinctive. This is a huge challenge across learning, HR and talent because vendors talk about similar topics – usually the on-trend topic of the day.

This report looks at:

  • Defining thought leadership
  • What the audience wants from thought leadership
  • Thought leadership during an economic downturn
  • What makes good quality thought leadership.

Download the study here.