How The Open University uses case studies to build engagement
February 27, 2025 11:00 am
In this session, Martin Couzins, CEO at Insights Media, will be joined by Paul Severn, Content Marketing Manager, B2B, at The Open University, to discuss the multiple ways in which the OU drives value from case studies.
We will discuss:
- case study formats that work for The Open University
- how they demonstrate value and impact
- how case studies support tenders/sales
- case studies as way to engage networks and influencers.
