Into 2025: Give voice to customers through case studies

Case studies are the most powerful form of content for buyers and yet many brands struggle to provide them, according to Insights Media research. In this session, Martin Couzins, CEO at Insights Media, will be joined by his colleague and head of content Roisin Woolnough. Roisin has created hundreds of cases studies and will share some tips on how to bring customer stories to life.

We will discuss:

• The power of customer voice in brand building
• The role of case studies in engaging prospects
• What makes a great case study
• How to create a compelling case study