We help you uncover what people really think - and turn it into action.

Most organisations don’t lack ideas.
They lack clarity.

Clarity about what customers actually need.
Clarity about what employees really experience.
Clarity about how stakeholders truly see them.

That’s where we come in.

Insights Media is a specialist listening and insight agency. We design and run structured customer, stakeholder and employee listening programmes — then translate what we hear into clear decisions, sharper positioning and practical action.


We work with in-house teams to understand what stakeholders and employees really value and need from them and we work with customers to get a clear, independent view of what they want and expect from you so that you can make smarter decisions that are grounded in evidence rather than assumption.

Every smart strategy starts with listening

If you’re an internal team, you’re often balancing:

  • Competing stakeholder views
  • Limited time and stretched capacity
  • Pressure to prove impact
  • Assumptions that feel true — but aren’t tested

As an organisation, you’re likely facing:

  • Noisy, crowded markets
  • Blurred positioning
  • Long sales cycles and sceptical buyers
  • The need to build trust through evidence, not hype

Listening cuts through all of that.

Our job is to design the right listening programme, surface the patterns that matter, and help you act on them with confidence.

No 80-page decks that gather dust.

No jargon-heavy reports.

Just insight that moves decisions forward.

How we help

Typical work includes:

Customer listening – needs, decision drivers, trust, barriers, perception

Stakeholder listening – alignment, clarity, confidence, priorities

Employee listening – experience, engagement, culture signals, change readiness

Insight-to-action workshops – turning findings into practical decisions

Proposition and thought leadership clarity – especially for B2B businesses

Everything we do is built around one principle: insight only matters if it changes what you do next.

Meet the founders

Roisin Woolnough

Co-founder | journalist | content + narrative

Roisin is an experienced journalist and writer whose work has appeared in national and trade publications including the Financial Times, The Guardian and Personnel Today.

She specialises in drawing out what people really mean — not just what they say — and shaping insight into language that resonates internally with stakeholders and externally with the market.

Martin Couzins

Co-founder | facilitator | insights + strategy

Martin is an award-winning facilitator, consultant and former journalist who helps organisations build credibility and articulate value with clarity. He has spoken at major L&D industry events and worked with 80+ organisations across public, private and not-for-profit sectors.

His strength lies in making sense of complexity — turning messy feedback and competing opinions into clear narratives, strong positioning and practical next steps.

What it’s like to work with us:

Straight talking, not jargon

Structured, but human

Rigorous in method, empathetic in conversation

Focused on action, not artefacts