The case study sniff test
We have previously carried out sniff tests ahead of industry events to get a sense of what visitors might expect from exhibition stands and what learning suppliers are saying about themselves. With World of Learning starting on Monday 9...Read more >
Brand sniff test for Learning Systems Specialists
We have just carried out a sniff test on the brands included in Fosway Group’s new categorization of Learning Systems Specialists (see image below). We did this to see if the brands are clearly communicating their specialisms. ...Read more >
The brand relevance sniff test
As a part of our marketing accelerator impact assessment we carry out what we call the brand relevance sniff test. For this we spend 30 seconds looking at a brand’s website to see if we can understand what...Read more >
