Research digested: 2026 Edelman Trust Barometer: Trust Amid Insularity, Edelman
About this research Edelman’s annual trust research surveyed 33,938 people across 28 countries. This year’s theme is trust at a time when people are becoming more insular. Key findings Global Trust Index increased to 57 (+1 point) with trust...Read more >
Research Digested: 2023 Edelman Trust Barometer Special Report: Trust at Work
A snapshot of useful research for L&D and workplace professionals Why read this report The strapline to this year’s Edelman report on Trust in the Workplace is The Workplace Reconsidered. It claims employees across all generations want a reset,...Read more >
Research Digested: 2020 Edelman Trust Barometer, Edelman
A snapshot of useful research for L&D and workplace professionals Why read this report The report looks at how much trust the global population has in four societal institutions – business, the government, NGOs and the media. This...Read more >
Focus on authoritative, trusted content in the face of declining engagement
There’s a line in the ‘Content Trends Report 2018’ that makes for sobering reading for anyone involved in content marketing. It’s this: “If you’re sticking with your content approach from three years ago, it’s now 50% less effective”. Content...Read more >
