So you’ve invested in a stand at the biggest corporate learning show of the year. Now what are you going to do to make that investment work?
That isn’t a facile question. We are deadly serious. And we are serious because Learning Technologies is a busy, noisy show. There are plenty of people for you to meet, but there are also plenty of other exhibitors vying for attention. As a result, it’s very easy for your message to be lost in all the noise.
Getting your message right and sharing it in the most effective way through the different stages of the show – pre, during and post-event – is key. You need to be prepared.
Over the years, we have walked the show floor at Learning Technologies and have seen the same mistakes made over and over again:
- Stands that don’t explain what you do
- Stands that display the learning technology buzzwords
- People on stands who are on the phone
- A reliance on scanning badges
- People on stands who sit behind laptop screens
- Stands without people on them
- Lots of giveaway materials that aren’t very useful
We could go on. Exhibitors like these are unprepared and have not considered the impact of what they are saying and doing and how they are saying and doing it. At best, they turn people off and at worst, they are noted as brands to ignore in the future.
When we say be prepared, we mean consider the fundamentals:
- Who is the audience?
- What are their challenges?
- How does your product help overcome those challenges?
- How do you demonstrate that?
- Who do you work with and why do they rate you?
Consider these elements and then hold up a mirror to your plans for the show. What do you see?
That’s what we do. We act as a critical friend to suppliers. We hold a mirror up to your messaging and give you feedback based on the real world challenges facing L&D professionals. We work with you to assess your Learning Technologies plans and to make improvements that will help you connect with those at the show, before, during and after the event.
Our offer
Our offer is simple: a day with you working through your plans for the event. We act as an independent, critical friend who understands your customers’ challenges. From this, you can make the changes you need to have maximum impact at the event.
There’s still time to hone your messaging.
Contact us today to find out more. Email: team@insightsmedia.co.uk
