A practical guide to thought leadership for learning and talent brands
This guide has been created from a session on thought leadership facilitated by Martin Couzins, CEO, Insights Media, and Nahdia Khan, a senior talent and L&D professional with many years’ experience of running thought leadership programmes.
This guide explores:
• What we mean by thought leadership
• Why it is important
• The importance of audience, action and value
• Internal buy-in
• How thought leadership supports the sales process
• The role of insight in thought leadership
• Case studies through the lens of thought leadership
• Award entries as thought leadership
• Personal branding
• Building a business case for thought leadership
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