Demonstrating value – a key part of the comms strategy for 2021

dog listening with big ear


Communicating your value, whether you are a vendor or learning team is something we talk about a lot. There is the opportunity to do this as the role of corporate learning changes. And there is the opportunity to align your message with how the market is shifting.

In a recent piece, David Perring, Director of Research at Fosway Group, says, “The L&D teams that flourish in 2021 will be those that can best demonstrate the value they add. Most still find it hard to link data to business results, but there has never been a more important time to try to prove how much of a difference you are making.”

Communications will be at the heart of demonstrating that value. This has to be a priority for the year ahead. Now is the time to sit down and think about your comms strategy around value. Take a look at:

  • The audience – who needs to know what and why. How will you communicate that to them?
  • Audience need – aside from sharing the impact of learning, consider what your audience will find really useful. I suspect this will include how you are innovating learning to drive performance
  • Articulating value as a comms strategy – ultimately, people want to know why something works and how it could benefit them. Use this approach to build engagement around learning too.

Communicating value is not talking about what you do, it is talking about the impact of what you do. Take a look at your current comms and see how much of that you do already.