Insights Media’s Martin Couzins writes book on webinars for learning

We are delighted to announce the launch of The little book of Webinars, written by Insights Media’s Head of Insights, Martin Couzins, and produced by the Charity Learning Consortium.

Martin has been facilitating webinars since 2012 and, as a journalist and copywriter, was keen to combine his writing skills with his knowledge and experience of running webinars.

The book explores using webinars as a learning tool. Martin took a journalistic approach to writing the book, interviewing four learning and development (L&D) practitioners in charities to understand how they use webinars and to find out what methods and tactics have worked well and which ones to avoid.

Cover of the Little book of WebinarsThe book’s format is simple and direct. The emphasis is on tips and tricks, featuring the ideas that have worked well for the charities included in the book.

Martin commented, “The format of the book is uncompromising, with few words and small pages the emphasis is on less is more. I wanted to interview L&D professionals in charities as I think it is important to give voice to the very people this book is written for.”

The book is the second in the Charity Learning Consortium’s ‘The little book of . . .’ series. The previous title looked at induction.

Martin Baker, founder and CEO of the Charity Learning Consortium commented: “Webinars are a fantastic, low cost resource for charity learning professionals, which have huge potential for innovative, blended learning. For example, Paul Hodgkinson at saha, the Salvation Army Housing Association, is developing short 15 minute ‘micro’ webinars, alongside providing a wide range of other resources. The little book of Webinars is packed with these highlights, along with really useful, practical hints and tips. Huge thanks to Martin Couzins for working with us to launch this guide.”

Martin also facilitated a follow-up webinar which included a panel discussion with two of the L&D professionals interviewed in the book. The session explored in more depth the ways in which charities can use webinars for learning.

  • You can download the book and webinar recording here.