Why run a customer insights programme?
I like the way my LinkedIn network provokes my thinking. This week, I responded to this post shared by Donald H Taylor . . .
It was about the importance of case studies, especially for early stage companies. I jumped in with a comment about thinking more broadly about the power of customer insights first because these can pave the way for case studies and other valuable content. That’s what happens in our client work – customer insights calls can lead on to case studies, which are great, but the call itself would have already provided a lot of value based on the questions that have been asked.
So, taking the opportunity to do customer research first and then see what emerges from that (ie case studies) provides a lot more value than simply aiming for a case study.
It’s work in progress but this image is a way of sharing my thinking.
