A snapshot of useful research for L&D and workplace professionals
Why read this report
This is the fourth annual LinkedIn report into learning. It includes a lot of statistics (really, there are a lot of statistics) and covers a fair bit of ground, such as L&D’s three biggest challenges for 2020, measuring the impact of learning, AI and how to get executives involved in learning.
About the research
The research involved 1,675 L&D professionals and HR professionals with L&D responsibilities, all of whom have some influence on budget decisions in organisations with 200 plus employees. On top of this, 2,000 learners took part and 2,932 managers. The report also includes behavioural insights that come from the vast number of data points created by more than 675+ LinkedIn million members in over 200 countries.
There are so many figures in this report, however, they need to be read in the context of the survey having been carried out before Covid-19 hit the global stage and lockdown happened. For example, budgets and spend on online learning are likely to have been impacted already and be impacted even more as the fallout of the pandemic becomes more apparent. Here are some of the stats, broken down into categories:
What do L&D professionals spend their time doing?
The research says they spend . . .
Executives and learning cultures
L&D says closing skills gaps is an urgent business priority for executives for:
Percentage of L&D professionals who leverage executives to champion learning:
Measuring the impact of learning
Top 3 strategic priorities of L&D:
How L&D is measuring the impact of online learning:
L&D’s three biggest challenges this year:
Driving learner engagement is a big thing for the L&D sector, but nearly a quarter of professionals don’t measure it. Those that do, focus on these four metrics, in order: course completion, learner satisfaction surveys, minutes of learning per month and repeat visits (2x) per month.
L&D needs to do more work with managers to drive engagement with learning and develop a learning culture. Integrating learning into the rhythm of the business is the most effective way to activate managers.
How do L&D professionals promote learning programmes to activate managers (top three answers)?
How do managers find out about learning programmes (top three answers)?
These are some of the stats in this report, but by no means all of them.
Report reading time: 30 minutes