The brand relevance sniff test
As a part of our marketing accelerator impact assessment we carry out what we call the brand relevance sniff test. For this we spend 30 seconds looking at a brand’s website to see if we can understand what...Read more >
Learning tech marketing: the curse of features
I spent a day at this week’s World of Learning conference in Birmingham. Wandering around the exhibition floor, I was struck, as I am at most learning conferences, by the different ways in which suppliers try to attract the...Read more >
Webinar resources: Branding in corporate learning: why does differentiation matter?
Here are the recording of our webinar on brand and brand differentiation plus the slides. The event took place on 11 September 2019. Many thanks to all of you who took part and to our speaker, marketing and communications...Read more >
