As a part of our marketing accelerator impact assessment we carry out what we call the brand relevance sniff test. For this we spend 30 seconds looking at a brand’s website to see if we can understand what... Read more >
I spent a day at this week’s World of Learning conference in Birmingham. Wandering around the exhibition floor, I was struck, as I am at most learning conferences, by the different ways in which suppliers try to attract the... Read more >
Here are the recording of our webinar on brand and brand differentiation plus the slides. The event took place on 11 September 2019. Many thanks to all of you who took part and to our speaker, marketing and communications... Read more >
Insights Media’s head of content Roisin Woolnough has reviewed research into the effectiveness of thought leadership for brands. The findings make the case for creating this type of content to help make your brand more distinctive. This is a... Read more >
Martin’s latest column for Training Journal looks at whether there is a better way for corporate learning buyers and vendors to do business. It is prompted by the ongoing challenges of trying to navigate a noisy and competitive market.... Read more >
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