Research digested: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024, Content Marketing Institute
A snapshot of useful research for L&D workplace professionals . . . Why read this research? This annual report from the Content Marketing Institute, now in its 14th year, provides a snapshot of B2B marketing, the trends, challenges and...Read more >
Content preferences – what business to business buyers want from your brand
Business to business buyers want less sales messages and more research-backed content, according to the 2022 Content Preferences Survey Report. The research, carried out by On24 and Demand Gen report, surveyed 174 B2B executives to find out about their...Read more >
The brand relevance sniff test
As a part of our marketing accelerator impact assessment we carry out what we call the brand relevance sniff test. For this we spend 30 seconds looking at a brand’s website to see if we can understand what...Read more >
