Why run a customer insights programme?
I like the way my LinkedIn network provokes my thinking. This week, I responded to this post shared by Donald H Taylor . . . https://lnkd.in/eZAWs8Wv It was about the importance of case studies, especially for early stage companies....Read more >
Is your content marketing aligned with what your customers care about?
The answer is probably not. A lot of corporate brand messaging is out of kilter with what buyers perceive to be important. Research carried out by global consultancy McKinsey found that a lot of B2B companies are putting the...Read more >
