Sharing is caring – the year for reflective content

Graphic of hands within hands


If ever there was a year for your brand to produce some end of year content, this is it.

2020 has been a year like no other. The way we live and work has changed due to the impact of the Covid-19 pandemic.

The watchwords for organisations have been empathy and wellbeing. The crisis has opened up different conversations for employees and for customers. These have focused on supporting each other through times of crisis.

Working from home has accelerated new ways of working for many organisations who are now grappling with what comes next – a new business model, new ways of operating, new places of work etc etc.

This is a time to reflect and learn. A time to share some honest insights on what your brand has achieved this year, how it has coped and how it has supported your customers. These stories tell us about the type of business you are and where you help customers. This is an opportunity to communicate empathetically about how you have survived (and succeeded) this year.

Over the past 12 months, I have noticed that many brands have communicated as if there hasn’t been a pandemic. As if it has been business as usual. Is this an open and authentic way to operate?

Reflecting on the year is an opportunity to have a more human, authentic conversation with your customers and stakeholders about your 2020. It also enables you to look forward and to talk about your plans for the year ahead.