We are in unchartered territory. Unchartered territory means the rules that we normally play by aren’t necessarily relevant or valid. As a brand, what do these times mean for your comms and messaging?
This week I’ve seen some great messages from brands. And they have all centred around one thing: being helpful.
We are all concerned about our futures and that of our organisations. That changes comms.
Helping customers, colleagues, peers and communities. That’s the order of the day and comms need to reflect that.