Is your content marketing aligned with what your customers care about?
The answer is probably not. A lot of corporate brand messaging is out of kilter with what buyers perceive to be important. Research carried out by global consultancy McKinsey found that a lot of B2B companies are putting the...Read more >
A few hopes for B2B content marketing in 2019
I couldn’t help myself. It’s that time of year to trot out pieces on trends for the year ahead and I have succumbed. But rather than trends, I opted to list some hopes, based on what makes for useful,...Read more >
