Demonstrating value through thought leadership content

According to Statista, 50% of marketers expect to increase their content marketing budget this year. So, as a marketer in L&D, HR or talent, how are you going to get more bang for your buck, especially in these economically...
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Research Digested: The State of Organisations, 2023: Ten shifts transforming organisations, McKinsey & Company

A snapshot of useful research for L&D and workplace professionals Why read this report As the title suggests, this report looks at the burning issues of the day and for that reason, it’s worth reading. For those who are...
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What’s current research saying about education and skills?

What is the purpose of education today? Is it to develop people into well-rounded human beings or into efficient workers? Most (68%) of the 551 SME senior decision makers polled in a recent survey said the former – that...
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Research reading list for L&D professionals – from hybrid work to skills and beyond

  At Insights Media we spend a lot of time exploring research that’s related to corporate learning and workplace performance. We use this to undepin our client work, to power some of what we do at LearnPatch and to...
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Research Digested – 2020 Deloitte Global Human Capital Trends

  A snapshot of useful research for L&D and workplace professionals. About the research Deloitte ran its first Global Human Capital Trends survey in 2011. In this latest iteration, 8,949 senior HR and business professionals from around the world...
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Research Digested: UK PLC and Covid-19: How the workforce is feeling, Karian and Box

  A snapshot of useful research for L&D and workplace professionals. About the research Employee engagement agency Karian and Box surveyed 76,558 UK employees in medium to large organisations between 9 March and 6 May 2020 to understand their...
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Break out of the bubble

  If the academic community wants to influence online conversations about R&D then the first thing it must do is get where the action is. Join those online conversations. Start new ones up. Create some noise around interesting research...
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The brand relevance sniff test

  As a part of our marketing accelerator impact assessment we carry out what we call the brand relevance sniff test. For this we spend 30 seconds looking at a brand’s website to see if we can understand what...
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Research needs to be more accessible and interactive. An interview with Professor Joe Smith

Next in our series on how research is communicated, Insights Media head of content Roisin Woolnough, interviews professor Joe smith, director of the Royal Geographical Society.   Conversation. Noun: a talk, especially an informal one, between two or more...
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The challenges of liberating academic research

  Continuing our series on how research is communicated, Insights Media head of content Roisin Woolnough, looks at why academic research fails to reach a broader audience.  Mike Morrison recently spent six months working with an academic whose research...
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