Stories for creating emotional connections
What was the scariest film you watched as a child, pre teenage years? Jaws gave me bad nightmares, as did Agatha Christie’s Miss Marple, but perhaps most nightmarish of all was the PIFs. Remember those? You do have to...Read more >
What we can learn from Philip Pullman’s storytelling
Our Head of Content Roisin Woolnough celebrates National Storytelling Week with a look at Philip Pullman’s Daemon Voices and the correlations between being a storyteller of fiction and being a storyteller of more factual material. I wonder how...Read more >
A case study is a story so tell it like one
A case study is a story. It’s a story about how your organisation helped another organisation overcome a business challenge and become a better business as a result. But – and this is a very big but –...Read more >
Organisational storytelling: tell the story that needs to be told and tell it well
“Are you sitting comfortably? Then I’ll begin…” Storytelling in the traditional sense – through books, films or one person to another around the campfire – is a simple enough concept to understand. The urge to tell and hear stories...Read more >
Some tips on your marketing strategy and short-form storytelling
As well as training its own employees, the BBC Academy also shares its know-how with the general public through its website and its Digital Cities programme. I attended two workshops at its Birmingham event recently. Here are some tips from...Read more >
