What we can learn from Philip Pullman’s storytelling

  Our Head of Content Roisin Woolnough celebrates National Storytelling Week with a look at Philip Pullman’s Daemon Voices and the correlations between being a storyteller of fiction and being a storyteller of more factual material. I wonder how...
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A case study is a story so tell it like one

  A case study is a story. It’s a story about how your organisation helped another organisation overcome a business challenge and become a better business as a result. But – and this is a very big but –...
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Organisational storytelling: tell the story that needs to be told and tell it well

“Are you sitting comfortably? Then I’ll begin…” Storytelling in the traditional sense – through books, films or one person to another around the campfire – is a simple enough concept to understand. The urge to tell and hear stories...
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Some tips on your marketing strategy and short-form storytelling

As well as training its own employees, the BBC Academy also shares its know-how with the general public through its website and its Digital Cities programme. I attended two workshops at its Birmingham event recently. Here are some tips from...
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