Demonstrating value through thought leadership content
According to Statista, 50% of marketers expect to increase their content marketing budget this year. So, as a marketer in L&D, HR or talent, how are you going to get more bang for your buck, especially in these economically...Read more >
Thought leadership content: good for brand perception and sales
Thought leadership content is having a huge impact on corporate buyers. The 2020 B2B Thought Leadership Impact Study, published by Edelman and LinkedIn, shows that for 89% of executives, thought leadership is enhancing their perceptions of a brand....Read more >
What makes great thought leadership content?
Thought leadership is a bit of a marmite term. There are those who love it, and then there are those that vehemently dislike it. The American business magazine Forbes falls into the latter category. In 2013, thought leadership was...Read more >
