Research Digested – The Trust Paradox – why behaviour, not belief, determines trust and how leaders can bridge the trust gap to drive performance, Investors in People
About the research In this survey of more than 1,000 employees and 500 HR leaders, Investors in People explore how trust is impacting performance and showing up through employee behaviours. Key findings Employees (93%) and HR leaders (100%) say...Read more >
Research digested: 2026 Edelman Trust Barometer: Trust Amid Insularity, Edelman
About this research Edelman’s annual trust research surveyed 33,938 people across 28 countries. This year’s theme is trust at a time when people are becoming more insular. Key findings Global Trust Index increased to 57 (+1 point) with trust...Read more >
Research Digested: 2023 Edelman Trust Barometer Special Report: Trust at Work
A snapshot of useful research for L&D and workplace professionals Why read this report The strapline to this year’s Edelman report on Trust in the Workplace is The Workplace Reconsidered. It claims employees across all generations want a reset,...Read more >
Research Digested: 2020 Edelman Trust Barometer, Edelman
A snapshot of useful research for L&D and workplace professionals Why read this report The report looks at how much trust the global population has in four societal institutions – business, the government, NGOs and the media. This...Read more >
Focus on authoritative, trusted content in the face of declining engagement
There’s a line in the ‘Content Trends Report 2018’ that makes for sobering reading for anyone involved in content marketing. It’s this: “If you’re sticking with your content approach from three years ago, it’s now 50% less effective”. Content...Read more >
