Research Digested: 2023 Edelman Trust Barometer Special Report: Trust at Work

A snapshot of useful research for L&D and workplace professionals Why read this report The strapline to this year’s Edelman report on Trust in the Workplace is The Workplace Reconsidered. It claims employees across all generations want a reset,...
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Research Digested: 2020 Edelman Trust Barometer, Edelman

  A snapshot of useful research for L&D and workplace professionals Why read this report The report looks at how much trust the global population has in four societal institutions – business, the government, NGOs and the media. This...
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Focus on authoritative, trusted content in the face of declining engagement

There’s a line in the ‘Content Trends Report 2018’ that makes for sobering reading for anyone involved in content marketing. It’s this: “If you’re sticking with your content approach from three years ago, it’s now 50% less effective”. Content...
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