Download our study on thought leadership content 101: what, why and how
Insights Media’s head of content Roisin Woolnough has reviewed research into the effectiveness of thought leadership for brands. The findings make the case for creating this type of content to help make your brand more distinctive. This is a...Read more >
Improving the buying process in corporate learning – our latest column for Training Journal
Martin’s latest column for Training Journal looks at whether there is a better way for corporate learning buyers and vendors to do business. It is prompted by the ongoing challenges of trying to navigate a noisy and competitive market....Read more >
Research digested: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024, Content Marketing Institute
A snapshot of useful research for L&D workplace professionals . . . Why read this research? This annual report from the Content Marketing Institute, now in its 14th year, provides a snapshot of B2B marketing, the trends, challenges and...Read more >
Research Digested: Work Trend Index Special Report: What Can Copilot’s Earliest Users Teach Us About Generative AI at Work? Microsoft
A snapshot of useful research for L&D and workplace professionals Why read this report Microsoft’s Copilot is an AI chatbot that helps with various tasks (coding, writing, generating images, answering questions….) and it is already being used by a...Read more >
Research Digested: The State of AI in L&D 2023, Steal These Thoughts
A snapshot of useful research for L&D and workplace professionals Why read this report Because it focuses on AI and L&D! And it involves fieldwork with L&D professionals, conducted by someone who works in the profession. About this research...Read more >
Research Digested – AI at Work: It’s Here and It’s Working, Whether You Know It or Not
A snapshot of useful research for L&D and workplace professionals . . . Why read this report This report shares some useful insights on employees’ perceptions of AI and how they want to use the technology at work. About...Read more >
Insights Media launches Research Roundup series for corporate learning
Specialist L&D content agency Insights Media has launched its new Research Roundup service for learning teams. Every quarter, Insights Media will focus on an important learning topic and identify between four and six relevant pieces of research, pulling out...Read more >
Research Digested: Taking responsibility – why UK PLC needs better managers, Chartered Management Institute
A snapshot of useful research for L&D and workplace professionals . . . Why read this report Managers are key to unlocking the performance of individuals and teams. And that’s why they are a key stakeholder group for L&D...Read more >
L&D’s wicked problem and how AI can help
No this wasn’t the title of the opening keynote at this year’s World of Learning Conference, but it was the focus of Dr Philippa Hardman‘s talk. After giving a brief history of artificial intelligence, Hardman, a researcher into learning and...Read more >
The case study sniff test
We have previously carried out sniff tests ahead of industry events to get a sense of what visitors might expect from exhibition stands and what learning suppliers are saying about themselves. With World of Learning starting on Monday 9...Read more >
