Demonstrating value through thought leadership content
According to Statista, 50% of marketers expect to increase their content marketing budget this year. So, as a marketer in L&D, HR or talent, how are you going to get more bang for your buck, especially in these economically...Read more >
Research Digested: The State of Organisations, 2023: Ten shifts transforming organisations, McKinsey & Company
A snapshot of useful research for L&D and workplace professionals Why read this report As the title suggests, this report looks at the burning issues of the day and for that reason, it’s worth reading. For those who are...Read more >
Content preferences – what business to business buyers want from your brand
Business to business buyers want less sales messages and more research-backed content, according to the 2022 Content Preferences Survey Report. The research, carried out by On24 and Demand Gen report, surveyed 174 B2B executives to find out about their...Read more >
What’s working in B2B content marketing?
Creating brand awareness, building and growing credibility and trust and educating their audience. These are the top three ways content is helping marketers achieve their business goals, according to the Content Marketing Institute’s (CMI) latest report. For more than...Read more >
What’s current research saying about education and skills?
What is the purpose of education today? Is it to develop people into well-rounded human beings or into efficient workers? Most (68%) of the 551 SME senior decision makers polled in a recent survey said the former – that...Read more >
Research reading list for L&D professionals – from hybrid work to skills and beyond
At Insights Media we spend a lot of time exploring research that’s related to corporate learning and workplace performance. We use this to undepin our client work, to power some of what we do at LearnPatch and to...Read more >
“Invisible L&D”? It’s time to be seen
A quarter of business leaders say their L&D function regularly communicates with senior leaders to set goals, request feedback and report performance. This is according to new research from Emerald Works entitled Same team, different sides?, which explores...Read more >
Research Digested: Five Years of Measuring the Business Impact of Learning, LEO and Watershed
A snapshot of useful research for L&D and workplace professionals. Why read this report? To get understanding of how L&D professionals approach measuring learning impact, how they do it and the barriers that they face. About this research...Read more >
Research Digested: The Future of Learning Report 2021, FutureLearn
A snapshot of useful research for L&D and workplace professionals Why read this report Unlike other learning related research, this study includes attitudes to learning from both a personal and work perspective. It also focuses on generational and...Read more >
Research Digested: Leadership’s Digital Transformation: Leading Purposefully in an Era of Context Collapse
A snapshot of useful research for L&D and workplace professionals Why read this report This report is one of many that look at how digital transformation is changing the way workforces operate and what leaders need to do about...Read more >
