Thought leadership content: good for brand perception and sales
Thought leadership content is having a huge impact on corporate buyers. The 2020 B2B Thought Leadership Impact Study, published by Edelman and LinkedIn, shows that for 89% of executives, thought leadership is enhancing their perceptions of a brand....Read more >
Research Digested – 2020 Deloitte Global Human Capital Trends
A snapshot of useful research for L&D and workplace professionals. About the research Deloitte ran its first Global Human Capital Trends survey in 2011. In this latest iteration, 8,949 senior HR and business professionals from around the world...Read more >
Check and think before you share – why we need better info literacy
Our recent Content&Comms coffee mornings sparked some really interesting conversations around how brands can communicate through the Covid-19 pandemic and beyond. In our final discussion we talked about how to get your message across when there is so much...Read more >
Insights Media’s Martin Couzins writes book on webinars for learning
We are delighted to announce the launch of The little book of Webinars, written by Insights Media’s Head of Insights, Martin Couzins, and produced by the Charity Learning Consortium. Martin has been facilitating webinars since 2012 and, as a...Read more >
Research Digested – The Anatomy of Work: Remote Teams, Asana
A snapshot of useful research for L&D and workplace professionals. About the research Asana surveyed 1,016 adults in the UK to understand the impact of working remotely through the Covid-19 lockdown. Standout stats This research shows the impact...Read more >
Research Digested: UK PLC and Covid-19: How the workforce is feeling, Karian and Box
A snapshot of useful research for L&D and workplace professionals. About the research Employee engagement agency Karian and Box surveyed 76,558 UK employees in medium to large organisations between 9 March and 6 May 2020 to understand their...Read more >
Brand sniff test for Learning Systems Specialists
We have just carried out a sniff test on the brands included in Fosway Group’s new categorization of Learning Systems Specialists (see image below). We did this to see if the brands are clearly communicating their specialisms. ...Read more >
What did your remote readiness survey tell you?
A few weeks ago we worked with a client to create a remote readiness survey. Their face to face business model had been turned on its head by the Covid-19 pandemic but they had a plan for a...Read more >
Content and communications through Covid-19: supplier tips and creating content on the fly
In our most recent Content&Comms Coffee session we discussed the best ways for learning suppliers to approach L&D prospects during Covid-19 and how L&D teams can create content on the fly. Our sessions bring together learning suppliers and...Read more >
L&D should act more like marketers. Really?
I’ve heard speakers at conferences say that L&D should act more like marketers. I get that. By focusing on the audience – and its various segments – L&D can establish an understanding of communication needs and how people would...Read more >
