L&D should act more like marketers. Really?
I’ve heard speakers at conferences say that L&D should act more like marketers. I get that. By focusing on the audience – and its various segments – L&D can establish an understanding of communication needs and how people would...Read more >
What marketing information do L&D professionals want from vendors?
I have attended a lot of Learning Technologies conferences and exhibitions over the years and I have heard the same grumbles each time about the exhibition experience. L&D pros keep complaining that vendors aren’t giving them the information...Read more >
Learning teams should consider a customer education strategy ahead of marketing
This recent tweet from Nick Shackleton-Jones serves as a reminder that marketing is not the answer to overcoming the learning and development and performance issues facing organisations. It’s sometimes said that training has a lot to learn from marketing,...Read more >
Learning tech marketing: the curse of features
I spent a day at this week’s World of Learning conference in Birmingham. Wandering around the exhibition floor, I was struck, as I am at most learning conferences, by the different ways in which suppliers try to attract the...Read more >
Webinar resources: Branding in corporate learning: why does differentiation matter?
Here are the recording of our webinar on brand and brand differentiation plus the slides. The event took place on 11 September 2019. Many thanks to all of you who took part and to our speaker, marketing and communications...Read more >
