What’s the future of hybrid working?
Despite hybrid working continuing to be a confusing, tricky landscape for employers and employees to navigate, some organisations are starting to put their stakes in the ground on this issue. In summary: Companies are reconsidering remote work policies, with...Read more >
5 areas of focus for 2024
Happy New Year! Last year was one of the toughest of my working life so I’m looking forward to putting that behind me. Over the Christmas break I have been reflecting on work, our business Insights Media and the...Read more >
Download our study on thought leadership content 101: what, why and how
Insights Media’s head of content Roisin Woolnough has reviewed research into the effectiveness of thought leadership for brands. The findings make the case for creating this type of content to help make your brand more distinctive. This is a...Read more >
Improving the buying process in corporate learning – our latest column for Training Journal
Martin’s latest column for Training Journal looks at whether there is a better way for corporate learning buyers and vendors to do business. It is prompted by the ongoing challenges of trying to navigate a noisy and competitive market....Read more >
Insights Media launches Research Roundup series for corporate learning
Specialist L&D content agency Insights Media has launched its new Research Roundup service for learning teams. Every quarter, Insights Media will focus on an important learning topic and identify between four and six relevant pieces of research, pulling out...Read more >
L&D’s wicked problem and how AI can help
No this wasn’t the title of the opening keynote at this year’s World of Learning Conference, but it was the focus of Dr Philippa Hardman‘s talk. After giving a brief history of artificial intelligence, Hardman, a researcher into learning and...Read more >
The case study sniff test
We have previously carried out sniff tests ahead of industry events to get a sense of what visitors might expect from exhibition stands and what learning suppliers are saying about themselves. With World of Learning starting on Monday 9...Read more >
Demonstrating value through thought leadership content
According to Statista, 50% of marketers expect to increase their content marketing budget this year. So, as a marketer in L&D, HR or talent, how are you going to get more bang for your buck, especially in these economically...Read more >
Content preferences – what business to business buyers want from your brand
Business to business buyers want less sales messages and more research-backed content, according to the 2022 Content Preferences Survey Report. The research, carried out by On24 and Demand Gen report, surveyed 174 B2B executives to find out about their...Read more >
What’s working in B2B content marketing?
Creating brand awareness, building and growing credibility and trust and educating their audience. These are the top three ways content is helping marketers achieve their business goals, according to the Content Marketing Institute’s (CMI) latest report. For more than...Read more >
