Demonstrating value through thought leadership content
According to Statista, 50% of marketers expect to increase their content marketing budget this year. So, as a marketer in L&D, HR or talent, how are you going to get more bang for your buck, especially in these economically...Read more >
Content preferences – what business to business buyers want from your brand
Business to business buyers want less sales messages and more research-backed content, according to the 2022 Content Preferences Survey Report. The research, carried out by On24 and Demand Gen report, surveyed 174 B2B executives to find out about their...Read more >
What’s working in B2B content marketing?
Creating brand awareness, building and growing credibility and trust and educating their audience. These are the top three ways content is helping marketers achieve their business goals, according to the Content Marketing Institute’s (CMI) latest report. For more than...Read more >
What’s current research saying about education and skills?
What is the purpose of education today? Is it to develop people into well-rounded human beings or into efficient workers? Most (68%) of the 551 SME senior decision makers polled in a recent survey said the former – that...Read more >
Research reading list for L&D professionals – from hybrid work to skills and beyond
At Insights Media we spend a lot of time exploring research that’s related to corporate learning and workplace performance. We use this to undepin our client work, to power some of what we do at LearnPatch and to...Read more >
“Invisible L&D”? It’s time to be seen
A quarter of business leaders say their L&D function regularly communicates with senior leaders to set goals, request feedback and report performance. This is according to new research from Emerald Works entitled Same team, different sides?, which explores...Read more >
Mind the gap – why brand messaging and communications must keep up to speed with a fast-moving market
The Covid-19 pandemic forced organizations to change quickly. Employees were furloughed, they’ve been asked to work from home and they’ve been asked to work in very different ways. The context of work has changed. And it has changed...Read more >
Out of adversity comes opportunity
Insights Media’s head of content, Roisin Woolnough, reflects on some of the changes that impacted on learning professionals in 2020 and what they mean for the year ahead. Like everyone else, I was very glad to see the back...Read more >
Demonstrating value – a key part of the comms strategy for 2021
Communicating your value, whether you are a vendor or learning team is something we talk about a lot. There is the opportunity to do this as the role of corporate learning changes. And there is the opportunity to...Read more >
Looking back at 2020 and forward to 2021
2020: what a year it’s been, for us and everyone else. While it’s tempting to rush 2020 out the door and usher in 2021, we think it’s important to reflect on what’s happened and what the year has meant...Read more >
