Survey: What I’d like to see from vendors at Learning Technologies 2020
In corporate learning, technology is driving change in the way learning activities and content are designed, delivered and evaluated. This is reflected in the growth of the Learning Technologies Exhibition and Conference which is held annually in London...Read more >
The brand relevance sniff test
As a part of our marketing accelerator impact assessment we carry out what we call the brand relevance sniff test. For this we spend 30 seconds looking at a brand’s website to see if we can understand what...Read more >
Research needs to be more accessible and interactive. An interview with Professor Joe Smith
Next in our series on how research is communicated, Insights Media head of content Roisin Woolnough, interviews professor Joe smith, director of the Royal Geographical Society. Conversation. Noun: a talk, especially an informal one, between two or more...Read more >
The challenges of liberating academic research
Continuing our series on how research is communicated, Insights Media head of content Roisin Woolnough, looks at why academic research fails to reach a broader audience. Mike Morrison recently spent six months working with an academic whose research...Read more >
Why being better informed in the learning industry is a challenge
The tweet pictured below sparked an interesting conversation about the credibility of information, products and services that are available at corporate learning conferences and exhibitions. Should conference speakers call out myths that are the basis for products and...Read more >
Overcoming the challenges of communicating climate science
In the first of a series of articles looking at how academics communicate their research, Insights Media head of content, Roisin Woolnough, talks to Dr Mike S. Schäfer, professor of science communication at Zurich University, about the challenges...Read more >
Learning teams should consider a customer education strategy ahead of marketing
This recent tweet from Nick Shackleton-Jones serves as a reminder that marketing is not the answer to overcoming the learning and development and performance issues facing organisations. It’s sometimes said that training has a lot to learn from marketing,...Read more >
Learning tech marketing: the curse of features
I spent a day at this week’s World of Learning conference in Birmingham. Wandering around the exhibition floor, I was struck, as I am at most learning conferences, by the different ways in which suppliers try to attract the...Read more >
Optimising learning through periods of change – insights from Gallup research
How to navigate changing workforce needs at a time of rapid technological disruption across many industries. That is the focus of the fourth and latest issue of the management consultancy company Gallup’s digital publication The Real Future of Work....Read more >
Why credibility matters
Boring, predictable, repetitive and lacking in credibility – nobody wants to read content like that and nobody wants to be pushing out content like that. But it is precisely what a lot of people think about branded content, according...Read more >
