“Invisible L&D”? It’s time to be seen
A quarter of business leaders say their L&D function regularly communicates with senior leaders to set goals, request feedback and report performance. This is according to new research from Emerald Works entitled Same team, different sides?, which explores...Read more >
Mind the gap – why brand messaging and communications must keep up to speed with a fast-moving market
The Covid-19 pandemic forced organizations to change quickly. Employees were furloughed, they’ve been asked to work from home and they’ve been asked to work in very different ways. The context of work has changed. And it has changed...Read more >
Sharing is caring – the year for reflective content
If ever there was a year for your brand to produce some end of year content, this is it. 2020 has been a year like no other. The way we live and work has changed due to the...Read more >
Learning is shifting but are your learning comms shifting?
Currently the messaging is: hands, face, space. Previously it was: Stay alert, control the virus, save lives and Stay home, protect the NHS, save lives. Whatever you think of the government’s messaging around the Covid-19 pandemic, it has tried...Read more >
Our new service offering to help vendors and corporate learning teams articulate value and impact
Covid-19 has changed corporate learning for good, generating new and unforeseen brand and communications challenges for vendors and learning teams. As a result of these challenges, Insights Media has developed new propositions for the two markets it serves...Read more >
Time to focus on communicating value
The last few months have pushed organisations into crisis management mode as they cope with new ways of working and business survival. And for many, that’s where they still are. For vendors in the learning sector, that has...Read more >
L&D should act more like marketers. Really?
I’ve heard speakers at conferences say that L&D should act more like marketers. I get that. By focusing on the audience – and its various segments – L&D can establish an understanding of communication needs and how people would...Read more >
Content and communications through Covid-19
The Covid-19 pandemic is unprecedented. That means we have never experienced anything like it before. There are no rules or best practice guidelines on how brands should respond and how they should communicate with their customers. That’s why we...Read more >
Stories for now
We are in unchartered territory. Unchartered territory means the rules that we normally play by aren’t necessarily relevant or valid. As a brand, what do these times mean for your comms and messaging? This week I’ve seen some...Read more >
Going quiet or ignoring what’s going on does not make for good communications right now
Yesterday I was due to run in the Bath Half Marathon but decided against it due to concerns about the spread of the coronavirus and the impact that could have locally. In my previous post I wrote about...Read more >
